Home
Internet & Technology
Business Planning
Management
Sales & Marketing
Finance
Customer Service
Special Offers
Order Form
| |
 |
| 301
Great Ideas for Selling Smarter |
 |
301
Great Ideas for Selling Smarter cuts past cumbersome,
outdated selling theories and zeros in on 301 inexpensive
selling ideas used by the country's most innovative companies.
You'll find: |
- New
telemarketing techniques.
- Tactics
for identifying your best prospects.
- Strategies
for closing deals.
|
| Featuring
tips gathered from the pages of Inc. magazine, 301
Great Ideas for Selling Smarter is organized for quick, easy
browsing. Introduction by Don Peppers, coauthor of The
One-to-One Fieldbook. |
BOOK
6" x 7 1/8" 350 pages (softcover)
Item No. 60101 |
$14.95
ISBN 1-880394-76-6 |
| |
|
|
| 301
Do-It-Yourself Marketing Ideas |
 |
In
this sequel to the best-selling 301 Great Management Ideas,
the editors of Inc. magazine switch the focus to the
do-or-die business discipline of marketing. Each idea in this
book was developed—and proven—by the country's most
innovative small companies. Easy to implement and requiring few
resources, the 301 ideas are presented one per page and
conveniently organized by category, making this a handy
reference tool for any business owner or manager. Introduction
by Jay Conrad Levinson, the best-selling author of Guerrilla
Marketing. Included are: |
- 48
marketing ideas for using new technology.
- 57
tactics for direct marketing and distribution.
- 31
tips for creating effective collateral.
|
BOOK
6" x 71/8" 350 pages (softcover)
Item No. 60079 |
$14.95
ISBN 1-880394-30-8 |
| |
|
|
| How
to Really Create a Successful Marketing Plan |
 |
Examine
the actual marketing plans of some of America's hottest
companies so you can put a workable plan into action at your
company. Get marketing guidance from the experts. Includes
worksheets and forms to help get your plan off the ground.
Hard-hitting, cutting edge, this is experience-based education
at its best. Learn how to: |
- Find
out what your customers are really buying.
- Assess
your competition.
- Target
the right market.
- Communicate
with your market.
- Link
your marketing plan to your business plan.
|
BOOK
8 1/2" x 11" 280 pages (softcover), 3rd edition
Item No. 60072 |
$19.95
ISBN 1-880394-25-1 |
| |
|
|
More
Sales, More Profits—
Boost Your Sales 1,000% |
 |
Everything
your company does is reflected in the way your sales force
conducts business. Inc.'s panel of successful sales
experts reveals techniques and action plans for motivating your
sales force. Plus...you'll learn: |
- How
to bring your sales force into the 21st century.
- How
to position the sales manager as coach.
- Why
monetary rewards aren't the only way to motivate.
|
VIDEO
58 minutes
Item No. 30053 |
$59.95
ISBN 1-880394-45-6 |
| |
|
|
| How
to Find New Customers |
 |
Turn
the challenge of finding new customers into a positive and
profitable experience, every time! Packed with proven advice
from LeRoy Leale, winner of 34 national sales awards, this
exclusive, hands-on video will save you time and money as it
shows you how to find leads, turn a rejection into a sale,
negotiate past gatekeepers, and focus only on your best
prospects |
VIDEO
20 minutes
Item No. 50006 |
$39.95
ISBN 1-880394-44-8 |
| |
|
|
| Do-It-Yourself
Marketing |
 |
In
this dynamic video, three nationally prominent marketing experts
share their secrets of success. Learn how smart marketing to
existing customers can improve your bottom line quicker than
acquiring new customers. You'll also get inside tips on: |
- Why
your marketing strategy should change with economic and
social trends.
- How
to analyze your customer profile, your competition, and your
action plan.
- How
you can save money by utilizing informal focus groups.
- Why
creativity is more important than cash.
|
| Plus,
you'll get an inside look at innovative marketing ideas that
paid off handsomely for some successful entrepreneurs. These are
real-world strategies from real-world companies. |
VIDEO
41 minutes
Item No. 30051 |
$59.95
ISBN 1-880394-48-0 |
| |
|
|
| Marketing
Plan Pro |
 |
Every
dollar you spend on marketing is an investment in your business.
Now you can create a sound marketing plan with Inc.'s
Marketing Plan Pro—a breakthrough in business software. This
easy-to-use, stand-alone program automatically formats and
merges all elements of your plan, text, spreadsheets, and
charts. Inc.'s Marketing Plan Pro is your day-to-day tool
for implementing a successful marketing strategy with complete
confidence. You'll learn how to: |
- Analyze
the marketplace.
- Plan
your strategy with an easy-to-use pyramid approach.
- Develop
budgets using formulas built in to the software.
- Create
sales forecasts by product, region, or manager.
- Track
results as you go.
|
| Marketing
Plan Pro requires no extra spreadsheet or word processor! |
| System
requirements: Windows 95/98/NT compatible, 8MB RAM, 15MB hard
disk space. |
SOFTWARE
(Windows)
Item No. 60095 |
$89.95
ISBN 1-880394-81-2 |
| |
|
|
Real
Selling Video Series
Follow award-winning sales professionals on real
sales calls |
|
|
Preparing
for Successful Sales Relationships
Learn how to turn cold calls into hot calls. Discover the
importance of initiating first meetings. Get smart tips on using
referrals for prospecting success. Learn to make every sales
relationship a successful one. |
VIDEO
40
minutes |
Item
No. 50013 |
$99.00 |
ISBN
1-880394-53-7 |
Making
Effective Sales Calls
Effective sales calls are the best sales calls. Learn to
increase your proportion of profitable calls. Get new ideas for
targeting the decision makers and establishing credibility. Find
out why it’s best to personalize your presentations. And get
proven techniques to help ensure second calls. |
VIDEO
47
minutes |
Item
No. 50014 |
$99.00 |
ISBN
1-880394-52-9 |
How
to Deal with Buying Objections
Learn to spot and cut through smoke screens and keep the
sale, and pay attention to hidden objections. Find out about
negotiating techniques to set up a fair compromise. Plust…urn
no into yes! |
VIDEO
42
minutes |
Item
No. 50015 |
$99.00 |
ISBN
1-880394-51-0 |
Closing
the Deal
Get insider ideas on how to test a clients’ readiness to
buy. Discover how to identify customer buying signals and find
extra sales in the first sale. Plus, learn techniques to close
the deal naturally. |
VIDEO
41
minutes |
Item
No. 50016 |
$99.00 |
ISBN
1-880394-50-2 |
Effective
Follow-Up
This video will teach you how to create opportunities from
customer problems. YouÕll learn how to sell current customers
and how to become part of your customers’ future. And you’ll
get tips on how to reward good sales relationships. |
VIDEO
38
minutes |
Item
No. 50017 |
$99.00 |
ISBN
1-880394-49-9 |
| The
Complete Set of Five VideosÑSave $50 |
| Item
No. 50018 |
$445.00 |
ISBN
0-324-002343 |
|
|
