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301 Great Ideas for Using Technology
Technology has given small-business owners powerful new tools to grow their companies. Inc.'s 301 Great Ideas for Using Technology shows you how others have mastered technology to push their companies into new markets. From e-mail databases to online marketing, technology can put any business in the big leagues. Learn to use it wisely by reading these easy-to-understand, timely tips from America's most innovative small companies. You'll find a unique collection of capsule cases with proven ideas for solving problems, controlling costs, and building your business by taking advantage of today's technology. Included are tips for using:
  • Accounting software
  • CD-ROM and software applications
  • Computer training
  • Databases
  • Electronic Data Interchange
  • E-mail
  • Hardware
  • Internet
Inc.'s 301 Great Ideas for Using Technology will show you how other business owners have mastered technology and used it to grow their companies.
BOOK 6" x 7 1/8"
Item No. 60100		 350 pages (softcover)
$14.95
ISBN 1-880394-77-4
 
Marketing on the Internet

Need help with your online marketing plan? Tips & Tactics for Marketing on the Internet is the perfect guide for adding the Web to your arsenal. You'll find a concise overview of the Internet itself and a thorough briefing on what to expect when doing business on the Web. There are operating secrets. There's cautionary advice. There's a glossary of techno-terms to help you speak the Internet language. And...there are insider tips from 48 companies that have learned what works—and what doesn't—when promoting a business online. You'll get firsthand ideas for:
  • Choosing a domain name.
  • Beating your online competition.
  • Attracting traffic to your site.
  • Measuring traffic to your site.
  • Offering promotions online.
  • Adding online tech support.
  • Linking to cybermalls.

    ...plus lots of other marketing hints.
Put your business on the Web now! With Inc.'s Tips & Tactics for Marketing on the Internet, there's no need to wait.
BOOK 6" x 7 1/8"
Item No. 60201		 96 pages (softcover)
$9.95
ISBN 1-58230-014-3